MADRID OLYMPIC BID
I designed a theoretical brand for a bid for the host city of the Olympic games. I researched the city of Madrid, Spain to create a logo that encompassed the city's culture and appeal as a potential host city. The main mark includes a wordmark with a custom logotype, as well as a colorful burst, which was abstracted from a flamenco fan. The city is vibrant and energetic, and I wanted to communicate that through the color palette and design. The burst can be applied in a variety of contexts, including on images to accentuate the city and the athletic activities of the games.
